Yes, DISC assessments can be highly valuable in sales and key account management. Understanding your own DISC behavioural style and those of your clients can significantly enhance communication, negotiation, and relationship-building skills. It helps sales professionals adapt their approach to match the preferences and communication styles of their clients, leading to more effective sales strategies and improved customer satisfaction. Additionally, DISC can provide insights into how to effectively manage key accounts by understanding their behavioural preferences and aligning service delivery accordingly. This approach can foster stronger client relationships and increase retention rates in key accounts.