Great sales leaders don’t just drive revenue—they inspire, develop, and empower their teams to achieve peak performance. Whether you’re a Sales Director overseeing a national team or a National Sales Manager guiding account managers, business development managers, and customer service teams, your leadership style directly impacts results.
So, how do you elevate your leadership and bring out the best in your team? The answer lies in understanding both your own strengths and those of your people. The TTISI Trimetrix EQ profile provides a data-driven approach to help sales leaders optimise their leadership style, enhance emotional intelligence (EQ), and foster high-performance sales teams.
What is the TTISI Trimetrix EQ Profile?
The Trimetrix EQ Profile combines three powerful assessments to give sales leaders a comprehensive view of themselves and their teams:
- DISC Behavioural Style – How do you communicate, sell, and lead?
- 12 Driving Forces (Motivators) – What drives and engages you and your team?
- Emotional Intelligence (EQ) – How well do you manage emotions, adapt, and connect with others?
This blend of behavioural insights, motivational drivers, and emotional intelligence provides sales leaders with a roadmap to lead more effectively and build stronger, more resilient sales teams.
How Trimetrix EQ Transforms Sales Leadership
- Adapting Leadership Styles for Different Personalities
Every salesperson is different. Some thrive on autonomy and fast-paced decision-making, while others prefer structure and collaboration. The Trimetrix EQ Sales Profile helps sales leaders understand the behavioural styles of their team members, allowing them to tailor their coaching and communication for maximum impact.
For example, a high-D (Dominance) business development manager may appreciate direct, results-focused conversations, while a high-S (Steadiness) account manager may need reassurance and a relationship-driven approach. By adjusting your leadership style to fit each personality type, you’ll boost engagement and performance.
- Enhancing Emotional Intelligence for Stronger Relationships
Sales is about relationships—internally and externally. Sales leaders with high emotional intelligence can navigate tough conversations, handle objections, and motivate their teams effectively. The EQ component of the Trimetrix EQ Profile assesses five key areas:
- Self-Awareness – Recognising your emotions and their impact on leadership
- Self-Regulation – Managing stress and adapting under pressure
- Motivation – Staying driven and resilient in challenging times
- Empathy – Understanding your team’s perspectives and emotions
- Social Skills – Communicating and influencing effectively
By strengthening EQ, sales leaders can build trust, manage conflicts proactively, and foster a culture of accountability and high performance.
- Aligning Motivation with Sales Success
What drives your team members to excel? The 12 Driving Forces assessment reveals what truly motivates each person, helping sales leaders align roles and responsibilities with individual drivers.
- A salesperson driven by economic motivation will thrive in commission-based structures.
- Someone motivated by knowledge and learning will excel when given opportunities for professional development.
- A sales team member who values collaboration and relationships may be best suited for account management rather than aggressive prospecting.
By aligning tasks with motivation, sales leaders can create an environment where people feel engaged, valued, and motivated to perform at their best.
- Improving Sales Coaching & Development
The best sales managers don’t just manage—they coach. Using Trimetrix EQ insights, leaders can provide targeted coaching that speaks to each salesperson’s behavioural style, motivators, and EQ strengths. This means:
- Developing personalised action plans for growth
- Addressing individual blind spots that may hinder sales success
- Helping team members build emotional resilience for dealing with rejection and tough negotiations
With a data-driven coaching approach, sales leaders can transform underperformers into top producers and keep high performers engaged.
Enhance Your Sales Leadership Today
The TTISI Trimetrix EQ Sales Profile is a game-changer for sales directors and sales managers looking to take their leadership to the next level. By understanding behaviour, motivation, and emotional intelligence, you’ll create a high-performing sales culture that not only meets targets but also fosters engagement, retention, and long-term success.
Are you ready to unlock the full potential of your sales team? Get in touch with The DISC Agency today to explore how the Trimetrix EQ Profile can revolutionise your leadership and drive results. We can also facilitate a half-day or full-day DISC Sales Advanced Workshop for your team.
Call 1300 690 469 or support@thediscagency.com.au
Download a sample Trimetrix EQ Sales Profile here.
Download a sample DISC Sales Profile here.
Download a sample Behavioral Whole Team Report here.
